What Is the Key Marketing Objective for Advertising on Social

question 54

Multiple Choice

What is the key marketing objective for advertising on social networking sites?

• A)Develop cost-effective ads with a CPM of less than 50 cents for every 1,000 hits.
• B)Create ads that have an immediate impact on sales.
• C)Try to gain viewers' attention for a few extra seconds.
• D)Use the cost-per-click performance metric to assess how many times a unique visitor purchases a product that originated from an ad on the firm's website.
• E)Create ads that appeal to all demographic groups-regardless of age,gender,ethnicity,education,or income-to maximize cost efficiency.

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Definitions:

Sharpe Ratio

A measure used to evaluate the risk-adjusted return of an investment portfolio.

Standard Deviation

A statistic that measures the dispersion of a dataset relative to its mean and is calculated as the square root of the variance.

Inflation

A general increase in prices and fall in the purchasing value of money over time.

Taxes

Mandatory financial charges or levies imposed by governments on individuals or entities to fund government spending and various public expenditures.