The Greatest Concern Consumers May Have Regarding the Convergence of the Real

question 79

Multiple Choice

The greatest concern consumers may have regarding the convergence of the real and digital worlds is

• A) the elimination of traditional media; all media will become digital.
• B) a decreased emphasis on measuring the marketing return on investment for social media initiatives.
• C) the interference with personal privacy as personal data gets shared within and across social media.
• D) the proliferation of ads and sponsored stories on social networking sites that reduce click-through rates.
• E) the absence of digital cash to complete the near field communication transaction process.

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Definitions:

Power Culture

A corporate environment where authority, control, and decision-making are concentrated in a few hands.

Observable Culture

The visible elements of an organization's culture, such as behaviors, language, rituals, and symbols, that can be directly perceived.

Team Outing

An organized event or activity outside the workplace intended to promote teamwork and improve relationships among colleagues.

Hostility Toward Whistleblowers

Negative reactions, attitudes, or actions directed at individuals who expose wrongful, unethical, or illegal activities within an organization.