A Selling Format That Assumes That Given the Appropriate Prompts

question 203

Multiple Choice

A selling format that assumes that given the appropriate prompts by a salesperson, the prospect will buy is referred to as a

• A) formula selling presentation.
• B) stimulus-response presentation.
• C) stimulus-satisfaction presentation.
• D) stimulus-selling presentation.
• E) persuasive sales presentation.

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Definitions:

Cumulative

Refers to an amount that has increased over time by adding successive increments, often used in context of dividends or data.

Non-Cumulative

Refers to dividends or other types of distributions that, if not paid by a company in a given period, are not required to be paid at all.

Dividend Yield

The ratio that indicates how much dividends a company issues each year in relation to the price of its shares.

Par Value

Par value is the nominal or face value of a bond, share, or other financial instrument, set at the time of issue.