Harry Goes to the Local Staples Store to Purchase a Laptop.He

question 46

Multiple Choice

Harry goes to the local Staples store to purchase a laptop.He asks many questions of the salesclerk,compares various models on display,and decides on the Sony Vaio.The salesperson then recommends to Harry that he should purchase an extended warranty service contract for the computer.This is an example of

• A)inquiry selling.
• B)formula selling.
• C)method selling.
• D)suggestive selling.
• E)need-satisfaction selling.

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Definitions:

Price Elasticity

A measure of the responsiveness of the quantity demanded or supplied of a good to a change in its price.

Elasticity Supply

An indicator of the extent to which the supply of a product is sensitive to price fluctuations.

Straight-Line Demand

A demand curve that displays a constant relationship between price and quantity demanded, represented graphically as a straight line.

Price Ranges

The spectrum of possible prices at which a good or service can be bought or sold, varying by market conditions, quality, location, and other factors.