MooreChem Created a Marketing Dashboard for Each of Its Sales

question 200

Multiple Choice

MooreChem created a marketing dashboard for each of its sales representatives.These dashboards included seven measures-sales revenue,gross margin,selling expense,profit,average order size,new customers,and customer satisfaction.Each metric was gauged to show actual salesperson performance

• A)in terms of company rank.
• B)relative to the rest of the sales team.
• C)relative to target goals.
• D)plus expectations for the next two years.
• E)based upon previous years of experiences.

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Definitions:

Vertical

Pertaining to the organization of a supply chain where a company controls multiple stages of production or distribution.

Celler-Kefauver Act

A United States antitrust law passed in 1950, aimed at preventing anti-competitive mergers by closing a loophole related to asset acquisition.

Clayton Act

A U.S. antitrust law, enacted in 1914, aimed at promoting fair competition and preventing monopolies by restricting certain types of anti-competitive practices.

Herfindahl-Hirschman Index

A measure used to determine the level of concentration in a market, calculated by summing the squares of the market share percentages of all firms within the industry.