Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard Above for an Automobile Dealership.To

question 44

Multiple Choice

Stickiness Marketing Dashboard

-Consider the Stickiness Marketing Dashboard above for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2013 where would Arrow A be shown,as the average time spent per unique monthly visitor (in minutes) on the automobile dealership's website?

• A)4)0 minutes
• B)4)5 minutes
• C)7)5 minutes
• D)9)0 minutes
• E)cannot be determined

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Definitions:

Surplus I

A situation where the quantity supplied of a product exceeds the quantity demanded at the current price.

Consumer Surplus

The gap reflecting the difference between what consumers plan to pay for a good or service and what they pay in practice.

Surplus III

Excess of production or supply over demand in a market, leading to potential price reductions to clear the surplus stock.

Total Surplus

The sum of consumer surplus and producer surplus in a market, representing the total net benefit to society from trading a good or service.