Which of the Following Statements Regarding Online Consumers Is Most

question 31

Multiple Choice

Which of the following statements regarding online consumers is most accurate?

• A)With the exception of the setting used to make the exchange (online versus retail store),the profile of an online customer is almost identical to the traditional shopper.
• B)Although online shopping and buying is popular,a small percentage of online consumers still account for a disproportionate share of online retail sales in the United States.
• C)The group most likely to use the Internet to make purchases is comprised of educated males between the ages of 25 and 39.
• D)Although growing in total sales revenues,the percentage of online sales is beginning to decline due to the downturn in the economy and the passage of a national Internet sales tax.
• E)Many people are put off by the difficulty in navigating so many new websites.

---

Definitions:

Ego

In psychoanalytic theory, the part of the personality that mediates between the demands of the id, the superego, and reality.

Id

In psychoanalytic theory, the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.

Personality

The combination of emotional, attitudinal, and behavioral response patterns of an individual that are unique and relatively consistent over time and across situations.

Id

In psychoanalytic theory, the part of the mind in which innate instinctive impulses and primary processes are manifest.