According to the Eight-Second Rule

question 19

Multiple Choice

According to the eight-second rule,

• A)it only takes eight seconds for someone to learn how to navigate a marketer's website.
• B)any online purchase should take no more than eight seconds to complete.
• C)prospective customers will not wait longer than eight seconds for a response to a chat.
• D)50 percent of online consumers will spend less than eight seconds viewing a single webpage.
• E)customers will abandon a website if download time exceeds eight seconds.

---

Definitions:

Purchase Message

Communication designed to influence or inform consumers about buying products or services.

Call To Action

A prompt on a website, advertisement, or other media use that encourages the audience to take some specific action, such as signing up, buying, or clicking to learn more.

AIDA Model

A marketing model that describes the stages a customer goes through in the process of purchasing a product, which include Attention, Interest, Desire, and Action.

Emotional Appeals

Persuasive techniques that attempt to influence an audience's feelings to sway their opinions or decisions.