The Practice of Using Information Provided by Cookies for Directing

question 225

Multiple Choice

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

• A) viral marketing.
• B) buzz.
• C) data mining.
• D) behavioral targeting.
• E) spyware.

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Definitions:

Casual Love

A type of romantic relationship where the partners are not seeking commitment or have no expectations of a long-term future together.

Rapport Stage

A phase in relationship development where mutual trust and understanding are established, facilitating smoother communication.

Intimacy

The sense of a close personal bond and deep emotional connection with someone, which can be physical, emotional, intellectual, or a combination of these.

Passionate

Exhibiting or characterized by intense emotions or strong feelings towards a person, activity, or cause.