The Practice of Using Information Provided by Cookies for Directing

question 225

Multiple Choice

The practice of using information provided by cookies for directing online advertising from marketers to those online shoppers whose behavioral profiles suggest they would be interested in such advertising is referred to as

• A) viral marketing.
• B) buzz.
• C) data mining.
• D) behavioral targeting.
• E) spyware.

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable—to itself, its stakeholders, and the public.

GirlTrek

A health movement and nonprofit organization encouraging African-American women and girls to use walking as a practical first step to inspire healthy living, families, and communities.

African American Women

Describes women of African descent living in the United States, highlighting their unique cultural, social, and historical experiences and contributions.

Health and Well-Being

The state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.