Ideally, in Effective Marketing Planning, Goals Should Be ________ in Terms

question 17

Multiple Choice

Ideally, in effective marketing planning, goals should be ________ in terms of what is to be accomplished and by when.

• A) consistent and straightforward
• B) general and somewhat flexible
• C) easily adaptive to changes in the environment
• D) very specific and unwavering
• E) quantified and measurable