The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive

question 171

Multiple Choice

The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as

• A) collaborative marketing.
• B) personalization.
• C) viral marketing.
• D) a choiceboard.
• E) permission marketing.

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Definitions:

Handwritten Provisions

Clauses or terms specifically written by hand in a legal document that can modify or add to the standard terms of a contract.

Printed Provisions

Standard terms and conditions that are preprinted on contracts or legal documents.

Parol Evidence

Refers to verbal evidence, as opposed to written, that is not included in a contract's written version, which is typically not admissible to contradict the terms of a finalized written agreement.

Completely Integrated

Referring to a system or process where all components or stages are fully incorporated and seamlessly work together.