Internet-Enabled Technologies Provide Communication Capabilities That Take Three Forms

question 141

Multiple Choice

Internet-enabled technologies provide communication capabilities that take three forms. They are

• A) a highly interactive and individualized information and exchange environment, telephone-based customer service, and order processing via PayPal.
• B) marketer-to-consumer e-mail notifications, telephone-based customer service, and order processing via PayPal.
• C) consumer-to-marketer buying and service requests, marketer-to-consumer e-mail notification, and telephone-based customer service.
• D) recording a user's visits to websites, consumer-to-marketer buying and service requests, and marketer-to-consumer e-mail notifications.
• E) marketer-to-consumer e-mail notifications; consumer-to-marketer buying and service requests; and consumer-to-consumer chat rooms, instant messaging, and social networking websites.

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Definitions:

Social Media

Platforms that enable users to create and share content or to participate in social networking.

Word-of-Mouth

The transmission of information from person to person through oral communication, traditionally considered a powerful form of marketing.

Livestreaming Apps

Applications that enable real-time broadcasting of video content to an audience over the internet.

Social Media

Encompasses online platforms and tools that facilitate sharing, interaction, and community building among users through the exchange of information, ideas, and content.