When Each Outgoing E-Mail Message on Microsoft's Hotmail Included the Tagline,"Get

question 219

Multiple Choice

When each outgoing e-mail message on Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from MSN Hotmail," it was using

• A)opt-out marketing.
• B)viral marketing.
• C)customerization.
• D)niche marketing.
• E)buzz marketing.

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Definitions:

Number

A mathematical object used to count, measure, and label.

Computed

Calculated or determined by a computer or computer process.

Labels

Identifiers or names given to objects or categories to distinguish them from each other.

Construct Reliability

A measure of the consistency and stability of a psychological test or assessment tool across different administrations, ensuring that the construct it aims to measure is being accurately captured.