Visitors to the Universal Studios Theme Park Can Borrow One

question 55

Multiple Choice

Visitors to the Universal Studios theme park can borrow one of three user-controlled webcams to take pictures of the park and themselves enjoying the park. Then the webcam users can e-mail the pictures to their friends. The average webcam user sends four e-mails to friends, and this has resulted in more than 6 million park images being sent to potential visitors. Universal Studios is using ________ to promote its theme park.

• A) opt-out marketing
• B) customerization
• C) niche marketing
• D) buzz marketing
• E) viral marketing

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Definitions:

Legal Principles

Fundamental norms, rules, or doctrines that guide the practice of law and ensure fairness and justice in legal processes.

Stare Decisis

A legal doctrine that obligates courts to follow historical cases when making a ruling on a similar case.

Efficiency

The degree to which an entity effectively uses resources to achieve desired outcomes with minimal waste or effort.

Consistency

The quality of being uniform, coherent, and stable in behavior or performance over time.