The Blending of Different Communication and Delivery Channels That Are

question 202

Multiple Choice

The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as

• A) multichannel marketing.
• B) strategic channel alliances.
• C) dual-track reselling.
• D) dual distribution.
• E) retail segmentation.

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Definitions:

Transistor

A semiconductor device used to amplify or switch electronic signals and electrical power, fundamental in modern electronic circuits.

V-Ref

Reference voltage. ECU or ECM conditioned voltage (usually 5 volts DC) supplied to various sensors (such as thermistors, potentiometers) in truck electronic circuits. In most cases, a portion of the voltage is returned to indicate the status of sensor.

Potentiometer

A three-terminal voltage divider. The terminals are identified as supply voltage, signal voltage, and ground. The position of the slider on the device resistive track determines how supply voltage is divided between the signal and ground paths.