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Marketing plans must enable results to be compared with planned targets,which allows ________,the flexibility to update original plans based on recent results.
Heavy Traffic
Characterized by a high volume of vehicles or pedestrians in a given area, leading to congestion and slower movement.
Lower Than Market Rent
Renting property at a rate below the typical market price, often as part of a housing affordability strategy.
Potential Retail Sales
The projected amount of sales a retail business could make, based on market analysis and business strategy.
Anchor Store
A large retail store that attracts customers to the shopping mall or center in which it is located, serving as a foundational business for the area.
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