Which of the Following Information Is Used in the Development

question 29

Multiple Choice

Which of the following information is used in the development of the marketing program,the third step of the planning phase of the strategic marketing process?

• A)marketing return on investment
• B)market-product grids with target segments and product groupings
• C)trends for industry and competitors
• D)marketing mix actions
• E)market potential studies

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Definitions:

Cumulative

Pertaining to an increasing total achieved by progressively adding successive amounts or elements together over time.

Buying Cycle

The process that customers go through, including awareness, consideration, and decision, before making a purchase.

Prospect Objections

Reservations or issues raised by potential customers that must be addressed by a salesperson to facilitate a sale.

Stalling Technique

A method used by buyers or sellers to delay decision-making or actions, often to negotiate more favorable terms or to gain more information.