The More a Marketing Plan Is Based on ________, the Less

question 84

Multiple Choice

The more a marketing plan is based on ________, the less uncertainty and fewer risks are associated with executing it.

• A) opinions
• B) intuition
• C) facts and valid assumptions
• D) past historical data
• E) alternative contingencies

---

Definitions:

Activity Data

Information related to the actions or operations of a business, which may include sales, production, or other operational metrics.

High-low Method

A method employed in managerial accounting that calculates variable and fixed costs by analyzing the highest and lowest activity levels.

Variable Cost

Variable Cost consists of expenses that vary directly with levels of production or sales volume.

Machine Hour

A machine hour is a unit of measure that represents the operation of a machine for one hour, used in allocating manufacturing costs based on time.