Which of the Following Statements Is NOT True

question 6

Multiple Choice

Which of the following statements is NOT true?

• A)Consumers evaluate goods and services differently.
• B)Firms that define their businesses too narrowly by overlooking the service aspects have developed service marketing myopia.
• C)Goods are intangible-dominant.
• D)Consumers evaluate services based on the experiential aspects provided.
• E)The term product refers to both goods and services.

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Definitions:

Batching Economies

Cost advantages gained by producing or purchasing goods in large quantities at once.

Cycle Stocks

Inventory that companies hold to meet normal sales demand, as opposed to inventory held in anticipation of peak demand or for buffering against supply chain uncertainties.

Ordering Cost

The expenses associated with placing and receiving orders for materials, including costs related to paperwork, communication, and transportation.

Inventory

The stock of goods, materials, parts, and products that a business holds to fulfill future sales or production needs.