Match the Appropriate Service Feature with the Marketing Strategy Suggested

question 16

Multiple Choice

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Emphasize the selection and training of public contact personnel.

• A)intangibility
• B)inseparability
• C)heterogeneity
• D)Perishability

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Definitions:

Supply Chain Management

The oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.

Corporate Vertical Marketing System

A vertically integrated marketing strategy where a single company controls multiple levels of its distribution and production process.

Direct Marketing Channel

The manufacturer sells directly to the buyer.

Radio Frequency Identification

A technology that uses electromagnetic fields to automatically identify and track tags attached to objects.