Which of the Following Statements Is NOT True

question 4

Multiple Choice

Which of the following statements is NOT true?

• A)Many service firms continue to be operations dominated rather than customer oriented.
• B)Consumer orientation lies at the heart of the marketing concept.
• C)Researchers clearly understand how consumers make decisions.
• D)Differences exist between the ways consumers make decisions regarding services versus goods.
• E)A variety of models have been developed to explain how consumers make decisions.

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Definitions:

Cognitive Distortion

Faulty or biased ways of thinking about oneself and the world that are often negative and irrational.

Token Economy

A behavior modification system used in settings such as classrooms or psychiatric hospitals, where individuals earn tokens for exhibiting desired behaviors.

Chronic Schizophrenia

A long-term, severe, and disabling brain disorder characterized by delusions, hallucinations, and disordered thinking and behavior.

Distorted Thinking

A pattern of thought that is twisted or misconstrued, often leading to negative emotional outcomes or unhealthy behavior.