Exhibit 4-1 $(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$

question 36

Multiple Choice

Exhibit 4-1
$\begin{array}{l}\text { Exhibit 4-1 }\\\begin{array} { l c c c c } \begin{array} { l } \text { Attributes } \\\text { (in order of } \\\text { importance) }\end{array} & \text { Avis } & \text { Hertz } & \begin{array} { c } \text { Providers } \\\text { Budget }\end{array} & \text { Alamo } \\\text { Price } & 9 & 9 & 10 & 8 \\\text { Courtesy } & 7 & 6 & 9 & 9 \\\text { Selection } & 10 & 10 & 7 & 8 \\\text { Location } & 10 & 10 & 8 & 8 \\\end{array}\end{array}$
$(10=\text { best } / \text { most } ; 1=\text { worst } / \text { least })$
-Refer to Exhibit 4-1.Using a linear compensatory approach,which car rental firm should be selected?

• A)Avis
• B)Hertz
• C)Budget
• D)Alamo
• E)Each customer's choice will differ based on his/her gut-level feelings.

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Definitions:

Section 11

A provision of the Securities Act of 1933 that holds issuers liable for any material misstatements or omissions in their registration statements.

Securities Act of 1933

A U.S. federal law that regulates the sale of securities to the public, requiring transparency and disclosure to protect investors.

Liability

The state of being legally responsible for something, especially in terms of owing something to someone or for actions causing harm or damage.

Tender Offer

A public offer made by an entity or individual to purchase a substantial portion of a company’s shares or bonds at a specified price and within a specific time.