Which of the Following Formulas Correctly Illustrates the Expectancy Confirmation

question 12

Multiple Choice

Which of the following formulas correctly illustrates the expectancy confirmation theory?

• A)Confirmation = Customer satisfaction − Perceptions −Expectations
• B)Customer satisfaction = Perceptions≤Expectations
• C)Customer satisfaction = Perceptions ≥Expectations
• D)Customer satisfaction = Perceptions + Expectations
• E)Confirmation = Customer satisfaction≥Expectations

---

Definitions:

Distribution Center

A specialized facility that handles the storage and distribution of goods to retailers or direct to customers, often optimizing order fulfillment and shipping processes.

Directly

In a straightforward or straight line manner; without intervening factors or intermediaries.

Marketing Channel

Pathways and processes through which goods and services flow from producers to consumers.

Intermediaries

Entities or individuals that act as middlemen between the producer and the consumer in the distribution process, facilitating transactions and logistics.