If the Goal of the Pricing Strategy Is to Reduce

question 41

Multiple Choice

If the goal of the pricing strategy is to reduce the amount of perceived risk associated with the purchase and appeal to target markets that value certainty,then the appropriate pricing strategy would be:

• A)relationship pricing.
• B)price bundling.
• C)mixed bundling.
• D)efficiency pricing.
• E)flat-rate pricing.

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Definitions:

Sophisticated Analytics

Advanced techniques and technologies used to examine data or content to discover deeper insights, make predictions, or generate recommendations.

Evidence-Based Management

Translating principles based on the best scientific evidence into organizational practices. Making decisions through the conscientious, explicit, and judicious use of the best available evidence from multiple sources.

Conscientious

Characterized by a high level of care, diligence, and a desire to do a task well, often associated with a strong sense of duty and responsibility.

Explicit

Clearly expressed or fully revealed in the form of details, leaving no room for confusion or doubt.