When Targeting Users Versus Nonusers,which Form of Communication Can Be

question 41

Multiple Choice

When targeting users versus nonusers,which form of communication can be used more often with the former than the latter?

• A)publicity
• B)advertising
• C)service provider
• D)public relations
• E)sales promotions

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Definitions:

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs.

Equilibrium

A state where supply and demand balance each other, and as a result, prices become stable.

MU/P

Marginal Utility per Price, a concept in economics that represents the additional utility or satisfaction obtained per unit of expenditure.

Consumer Behavior

The examination of the ways in which individuals, groups, and entities choose, purchase, utilize, and discard products, services, ideas, or experiences to fulfill their wants and needs.