A Firm That Offers "Service Guarantees" Is Attempting to Accomplish

question 20

Multiple Choice

A firm that offers "service guarantees" is attempting to accomplish which of the following guidelines for developing service communications?

• A)Tangibilize the intangible.
• B)Develop a word-of-mouth communication's network.
• C)Reduce consumer fears about variation in performance.
• D)Feature the working relationship between provider and customer.
• E)Encourage repeat purchases.

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Definitions:

Cloud-Based Application

An application that loads some of the code needed to run so the application does not have to be installed locally. Also called virtual application streaming.

Satellite Modem

A type of modem that can provide Internet access at speeds faster than an analog modem but slower than cable or DSL access.

WiBro

Mobile Wireless Broadband: Also known as mobile WiMAX, allows wireless connectivity for moving devices, such as those on a bus or train.

Cable Modem

A modem that connects to the cable TV network.