Which of the Following Is NOT a Recommended Guideline for Developing

question 25

Multiple Choice

Which of the following is NOT a recommended guideline for developing service communications?

• A)Tangibilize the intangible.
• B)Promise what is possible.
• C)Reduce consumer fears about variation in performance.
• D)Make the service more abstract.
• E)Feature the working relationship between provider and customer.

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Definitions:

Merchandise Valued

The total worth of goods held by a company for sale, often assessed at the end of an accounting period.

South African Firm

A company or business entity registered and operating within South Africa, subject to its legal and regulatory framework.

U.S. Firm

A company or business incorporated or conducting significant operations in the United States.

U.S. Dollars

The official currency of the United States, symbolized as $ and also known as USD.