____ Are Favored When the Customer Needs to Take Time

question 25

Multiple Choice

____ are favored when the customer needs to take time to make high-involvement decisions.

• A)Cool colors
• B)Scent appeals
• C)Warm colors
• D)Sound appeals
• E)Taste appeals

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Definitions:

Substance Goal

A specific, tangible, and measurable objective that an individual or organization aims to achieve.

Express Warranty

Any description of a good’s physical nature or its use, either in general or specific circumstances, that becomes part of a contract.

Puffing

refers to exaggerated or hyperbolic comments about a product or service that are subjective opinions, not intended to be taken as facts or guarantees.

Express Warranty

An express warranty is a seller's promise or guarantee about the quality or functionality of a product, explicitly stated in the contract or marketing materials.