Describe the Way Managers from Different Functions Need to Change

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The Answer is Marketing managers can apply the marketing toolkit to improve the operational efficiency of the firm by creating expert performers.Operations' managers need to include consumers in their planning.Starting from a more prescriptive point of view,it is important to be able to define an appropriate consumer script,given the nature of the service operations.Human capital management systems need to be constructed to ensure that the service providers know and execute the correct script,which ensures that they are operationally efficient.

Describe the Way Managers from Different Functions Need to Change

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