Positive Disconfirmation of Consumer Expectations Occurs When

question 16

Multiple Choice

Positive disconfirmation of consumer expectations occurs when:

• A)expectations meet perceptions.
• B)expectations exceed perceptions.
• C)expectations are less than perceptions.
• D)perceptions are less than expectations.
• E)expectations meet or exceed perceptions.

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Definitions:

Utilitarianism

An ethical theory that posits that the best action is the one that maximizes utility, often defined as maximizing happiness and reducing suffering.

Preferences

The likes, desires, or choices a person has, which influence their behavior and decision-making, often considered in economics, psychology, and ethics.

Justice

The principle of moral righteousness and fairness that governs individual behavior and societal laws.

Beneficence

A principle in ethics and morality that refers to the act of doing good or performing actions for the benefit of others.