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The SERVQUAL Dimension That Measures Consumer Views of the Firm's

question 16

Multiple Choice

The SERVQUAL dimension that measures consumer views of the firm's personnel and communications materials is the ____ dimension.


Definitions:

Knowledge

Information, understanding, or skill obtained by experience or education.

Commitment

Reflects an individual's dedication and loyalty towards a cause, organization, or relationship, expressed through ongoing support and engagement.

Social Decision Schemes

Simple rules used to determine final group decisions.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making by facilitating quick, efficient judgments.

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