Match the Appropriate Service Feature with the Marketing Strategy Suggested

question 43

Multiple Choice

Match the appropriate service feature with the marketing strategy suggested to compensate for the marketing challenge(s) associated with the feature.
-Use tangible clues.

• A)intangibility
• B)inseparability
• C)heterogeneity
• D)Perishability

Grasp the concept of group norms and how they are established.

Recognize how group size and presence of dissenting voices impact conformity.

Identify and understand various social influence techniques such as the low-ball technique and the foot-in-the-door technique.

Understand the role of ambiguity and crisis situations in informational social influence.

---

Definitions:

Retrieval Cues

Stimuli or signals that can trigger the recall of information stored in memory, facilitating the process of retrieving memories.

Memory Code

The form in which information is stored, represented, or retained in the memory.

Decay Theory of Forgetting

A psychological theory suggesting that memory fades over time due to the mere passage of time unless it is actively recalled or rehearsed.

Repression Theory

A psychological concept suggesting that individuals unconsciously push disturbing thoughts, desires, and memories out of conscious awareness.