____ Is a Systematic Process That Actively Attempts to Retain

question 9

Multiple Choice

____ is a systematic process that actively attempts to retain customers before they defect.

• A)Implicit guarantees
• B)Defection management
• C)Zero defects model
• D)Zero defections model
• E)Conquest marketing

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Definitions:

Outcome Evaluation

The process of determining the results or impacts of an activity or program.

Impact Evaluation

The systematic analysis of the changes that can be attributed to a particular intervention, such as a program or policy.

Process Evaluation

An assessment technique focused on the implementation process of a program or intervention, examining its fidelity, quality, and reach.

Administrative Policies

Guidelines and rules established by organizations to govern operations and decisions.