Bob Defected to Another Service Provider Due to a Friendship

question 27

Multiple Choice

Bob defected to another service provider due to a friendship that developed through a civic club.Bob is an example of a(n) _____ defector.

• A)price
• B)organizational
• C)service
• D)market
• E)technological

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Definitions:

Research Design

A systematic plan outlining how a research project is conducted, including the methods and procedures used to collect and analyze data.

Consumer Population

The group of individuals or entities that are potential or actual buyers of products and services in a given market.

Contextual Factors

Various external elements that can influence the performance or outcomes of a process, strategy, or system, such as economic, social, or technological environments.

Microexpressions

Involuntary facial expressions that occur fleetingly and reveal genuine emotions.