Color Cosmetics, Whose Target Market Comprises Only Female Customers, Has

question 16

Multiple Choice

 Color Cosmetics, whose target market comprises only female customers, has now introduced a new range of products for the male population. It came up with new strategies and advertisements to reach the new target market. It did so to maintain a competitive advantage in the industry. Which of the following strategies did the company apply to compete more effectively?

• A) Globalization
• B) Environmental scanning
• C) Organizational change
• D) Strategic review process

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Definitions:

Noncash Investing

Investment activities that do not involve cash transactions, often including the acquisition of physical assets, securities, or other investments through non-cash exchanges.

Treasury Stock

Refers to shares that were once outstanding but have been repurchased by the corporation and are held in its own treasury.

Investing Activities

Transactions involving the acquisition or disposal of long-term assets and other investments, a component of a company's cash flow statement.

Operating Activities

Activities directly related to the day-to-day operations of a business, such as selling products or services, which are reflected in the company's cash flow from operating activities.