How Does the Recipient's Mood Affect Persuasion

question 122

Multiple Choice

How does the recipient's mood affect persuasion?

• A)A good mood makes people more critical and questioning of persuasive messages.
• B)A good mood has no effect on persuasive messages.
• C)A good mood makes people more receptive to persuasive messages.
• D)A good mood makes it easier to ignore persuasive messages.
• E)A good mood leads to low elaboration likelihood.

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Definitions:

Heuristic

A shortcut or rule of thumb that helps in problem-solving and decision-making but does not guarantee a perfect answer.

Fixation

An obsessive focus or attachment to a person, object, or concept, potentially interfering with the ability to progress through developmental stages.

Algorithms

Step-by-step procedures or formulas for solving a problem or accomplishing a task.

Heuristics

Mental shortcuts or rules of thumb that simplify decision making by reducing the complexity of assessing probabilities and predicting outcomes.