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Scenario 2-1 As One of the World's Largest Computer and Technology Developers

question 42

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Scenario 2-1
As one of the world's largest computer and technology developers, Dell, Inc.has never been a stranger to advertising. However, due to a consistent decline in market share, the Texas-based company is looking to overhaul its advertising efforts for the first time in years. In the past, Dell found success promoting its products as some of the top "inexpensive" computer products on the market. However, the company's new ad campaign, which will be targeted towards more high-end users, will make no mention of product price. The company is looking to reinvent its image, and believes the first step in doing so is to revamp its outdated advertising campaign.
-(Scenario 2-1) In order to reinvent the company's image, Dell formulates a team in its marketing department that will be responsible for every aspect of the advertising campaign. The company decides that using company employees will allow it to maximize the profits generated from the new campaign. This team will be an example of

Definitions:

Recessionary Period

A time of economic decline during which trade and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters.

Consumer Spending

The total amount of money spent by consumers on goods and services within an economy, a crucial factor for economic analysis.

Discretionary Income

The amount of an individual's income that is left for spending, investing, or saving after taxes and personal necessities are paid.

Discretionary

Refers to funds or expenses that are non-essential and can be adjusted or eliminated depending on the financial situation.