What Is the Most Pressing Regulatory Issue Facing Both Direct

question 41

Multiple Choice

What is the most pressing regulatory issue facing both direct marketing and e-commerce today?

• A)the growing flood of unsolicited advertising messages
• B)the unethical aspects of contests and sweepstakes
• C)the increase in identity theft and fraud
• D)the privacy concerns stemming from database development

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Definitions:

Present Consumption

The portion of current income or resources that is used for consumption, rather than saving or investing.

Capital

Resources or assets used in the production of goods and services, such as machinery, buildings, and equipment.

Resources

Inputs used in the production of goods and services, including labor, capital, land, and technology.

New Capital

Funds or equity obtained by a company for the purpose of furthering its business objectives, or the addition of assets.