Folgers Launched a New Brand Initiative Called "Happy Mornings: the Revenge

question 7

Multiple Choice

Folgers launched a new brand initiative called "Happy Mornings: The Revenge of the Yellow People." Using STP, the company changed its brand positioning as part of a strategy that

• A)addresses members of a new target group in terms that are relevant to their lifestyles.
• B)focuses on the happiness of the mornings by reinventing its traditional slogan.
• C)uses nostalgia from 1950s monster movies to remind boomers to drink their brand.
• D)brings color to the brand reputation.

---

Definitions:

Expected Number

A statistical term referring to the mean value predicted for a particular variable or event in a probability distribution.

Binomially Distributed

Describes the distribution of two possible outcomes in an experiment or process that is repeated multiple times.

Life Insurance

A contract between an insurer and an insured, where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person.

Sales Calls

Direct engagement with potential customers typically over the phone or in person to pitch a product or service.