Scenario 4-1 A Group Called Adbusters Has a Website Containing Many Pages

question 115

Multiple Choice

Scenario 4-1
A group called Adbusters has a website containing many pages that address issues of consumption and culture, media practices, and corporate responsibilities.For example, "The momentum has clearly accelerated.By some measures humans have used more physical resources since World War II than in all of history before it.It's now taking a toll beyond anything we could ever have imagined.What does it mean when one-sixth of the world's population consumes without any real restraint?"
Throughout the website, there are many references to advertising's role in creating and maintaining this situation.Not surprisingly, virtually all of the references to the practice of advertising are negative.(http://www.adbusters.org/home/)
-(Scenario 4-1) A counterargument to claims that ads only lead to mindless consumption points to advertisers continued financial support for a varied and accessible mass media.In fact, the advertising world spent about $ ____ in 2009 on traditional mass media, and with the addition of online advertising, that figure increased to $ ____.

• A)100 million; 150 million
• B)30 billion; 50 billion
• C)140 billion; 200 billion
• D)220 billion; 400 billion

Identify different types of costs in a manufacturing environment.

Distinguish between direct materials, direct labor, and manufacturing overhead.

Understand the concepts of prime costs and conversion costs.

Recognize nonmanufacturing costs.

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Definitions:

Presold

A marketing strategy wherein a product or content is sold or licensed before it is actually available to the public, commonly used in the publishing and film industries.

Todd Haynes

An American film director known for his work in independent films that often explore themes of identity and sexuality.

Interracial Romance

Romantic relationships or representations thereof between people of different racial backgrounds.

The Hurt Locker

A 2008 war film directed by Kathryn Bigelow that focuses on an Explosive Ordnance Disposal team during the Iraq War, highlighting the psychological impacts of conflict.