Two Major Obstacles Must Be Overcome for an Ad Message

question 100

True/False

Two major obstacles must be overcome for an ad message to be effective-consumer resistance to changing beliefs, and consumer exposure to massive volumes of ads.

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Definitions:

Indorse

To sign the back of a financial instrument, such as a check, to make it payable to someone other than the original payee or to endorse a document formally.

Payee

The party in a financial transaction who receives the payment.

Negotiating

Negotiating involves discussing terms and conditions with the goal of reaching an agreement or compromise on matters of business, trade, or interpersonal issues.

Dishonored

A term referring to a financial instrument, such as a check, that has been refused payment by the bank upon presentation.