A Consumer Survey Finds That Many Dog Owners Purchase a Premium

question 76

Multiple Choice

A consumer survey finds that many dog owners purchase a premium brand of dog food because of its functional benefits.Which of the following qualifies as a functional benefit?

• A)It is promoted in an emotional commercial showing an adorable sheepdog.
• B)It is allows them to feel less guilt about leaving their dog home alone all day.
• C)It has more nutrients and vitamins than any other dog food on the market.
• D)It makes them feel like responsible dog owners.

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Definitions:

Net Operating Income

Earnings from a company's everyday business operations, excluding extraordinary items and other non-operating expenses.

Marketing Manager

A marketing manager is a professional responsible for developing, implementing, and executing strategic marketing plans for an entire organization or lines of business to attract potential customers and retain existing ones.

Monthly Sales

The total revenue generated from the sale of goods or services within a one-month period.

Net Operating Income

A measure of a company's profitability, calculated as gross income minus operating expenses excluding interest and taxes.