Scenario 5-5 Jerome Was Preparing to Host a Graduation Party for His

question 55

Multiple Choice

Scenario 5-5
Jerome was preparing to host a graduation party for his friends and relatives when he suddenly realized that he did not have a blender to mix certain beverages that he knew his guests would like.Having never purchased a blender before, Jerome felt that he needed to shop carefully and enlist in the help of friends for advice.After visiting several stores and examining numerous models, Jerome settled on a Kitchen-Aid model that cost nearly $100.
-(Scenario 5-5) Jerome mentions to someone else shopping at the store that low-quality blenders are made of plastic and high-quality blenders have a stainless steel base.This comment represents Jerome's

• A)beliefs.
• B)brand loyalty.
• C)brand attitude.
• D)habits.

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