Scenario 5-6 Voice-It Technologies Produces Inexpensive Personal Voice Recording Devices That Serve

question 90

Multiple Choice

Scenario 5-6
Voice-It Technologies produces inexpensive personal voice recording devices that serve as a substitute for message pads in the home or office.Their recording time is limited to 120 seconds and the devices sell for less than $20.00.Voice-It's products are about the size of four credit cards stacked on one another and have a useful life of about one year.The slogan this firm uses on its packaging and advertising is "Don't Write It, Voice-It!"
-(Scenario 5-6) Most consumers have no experience with Voice-It products and view the purchase of this product as low involvement.What mode of consumer decision making does this indicate?

• A)brand loyalty
• B)limited problem solving
• C)extended problem solving
• D)habit

---

Definitions:

Elders

Older individuals, often respected for their wisdom and experience, in a community or family.

Older Women

Females of an advanced age, often facing unique social, health, and economic challenges.

Disney Movies

Films produced by The Walt Disney Company, known for their animated features and influence on children's entertainment.

Power-hungry

Describes an individual or entity that has an overwhelming desire for control or dominion over others.