Even Successful Marketing Strategies for Well-Known Products Need to Be

question 89

Multiple Choice

Even successful marketing strategies for well-known products need to be modified or reinvented because

• A)new advertising cannot sell old products.
• B)consumers are not influenced by messages heard over long periods of time.
• C)government regulation does not allow long-term strategies.
• D)changes are always occurring in dynamic and competitive markets.

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Definitions:

Shaping

A method in behavioral psychology where successive approximations of a desired behavior are reinforced to teach a new behavior or skill.

Praises

Expressions of approval or admiration, often used to encourage or positively reinforce certain behaviors or achievements.

Generalization

In conditioning, the tendency for a CR to be evoked by stimuli that are similar to the stimulus to which the response was conditioned.

Pavlov's Experiment

A landmark study in behavioral psychology that demonstrated how dogs could be conditioned to salivate at the sound of a bell, associating it with food.