Scenario 6-4 Jay and Carrie Garrett Operate a Small Retail Store in Store

question 72

Multiple Choice

Scenario 6-4
Jay and Carrie Garrett operate a small retail store in a college town that sells only house plants and accessories, which they named The Plantatarium.Their initial feeling when they went into business was that virtually everyone was a potential customer for house plants.Subsequent market research conducted for them painted a different picture.This research identified three particularly strong market segments.The first was college students ages 18-24.The next segment was retired seniors ages 65-80.The third segment was professional offices for doctors, accountants, and lawyers.The college students liked houseplants because they dressed up their living spaces.The senior liked them because they became the focus of a hobby.The professionals did not buy them for any reason other than décor.
-(Scenario 6-4) To attract the ____ in the market, the Plantatarium offers a punch card that rewards buyers with a $10 discount each time they have purchased $150 worth of plants and other goods from the store.

• A)emergent consumers
• B)demographic segment
• C)variety seekers
• D)heavy users

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Definitions:

Fugitive Slave

A slave who fled from their master or the system of slavery, seeking freedom or sanctuary elsewhere.

Gradual Emancipation

A legal process through which the status of slaves was to be slowly abolished over time, rather than instantaneously.

Legal Rights

Entitlements conferred upon individuals by law, guaranteeing certain freedoms and protections under the legal system.

Sexual Assault

Any non-consensual sexual act or behavior towards an individual, a serious crime that impacts victims profoundly and has legal and social repercussions.