What Is a Market Niche

question 46

Multiple Choice

What is a market niche?

• A)A small group of consumers with unique needs and who typically are willing to pay a premium to have those needs met.
• B)A small segment that a firm tries to dominate but ultimately shares with many other competitors.
• C)A competitive position that has cost a firm in time and money but has shown little profitability.
• D)Astrategy that positions the firm's brand as close to the market leader as possible.

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Definitions:

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