Scenario 6-5 Madison State University Has a Reputation for Having a Powerful

question 12

Multiple Choice

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total) "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total) "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total) "Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5) With the new plan,the bowling team is attempting to encourage local bowlers and other bowling aficionados to come watch the team in action.This is an example of           segmentation.

• A) emergent 
• B) geographic 
• C) lifestyle 
• D) demographic

---

Definitions:

Factorial Design

An experimental strategy where two or more factors are varied, allowing researchers to study their individual effects and interactions.

Null Hypothesis

A hypothesis that assumes no significant difference or effect within the context of the study.

Main Effect

In a factorial design, it is the effect of an independent variable on a dependent variable averaging over the levels of any other independent variables.

Total Mean

The overall average of a set of numbers or data points.