The Value of an Inquiry/direct Response Posttest Measure Is That

question 11

Multiple Choice

The value of an inquiry/direct response posttest measure is that it is

• A)a straightforward measurement of ads designed to generate inquiries.
• B)cheaper than other forms of ad testing.
• C)versatile enough to be used for many different kinds of ads.
• D)available to consumers as they respond to the ad being tested.

---

Definitions:

Exercise Price

The rate at which an option's owner is permitted to purchase or sell the underlying asset.

Option Contract

A contract which gives the buyer the right, but not the obligation, to buy or sell an underlying asset or instrument at a specified strike price prior to or on a specified date.

Call Option

A financial contract that gives the buyer the right, but not the obligation, to buy an asset at a specified price within a certain period.

Strike Price

The set price at which an option contract can be bought (call) or sold (put) when it is exercised.