Though Some Forms of Ad Research Have Fallen Out of Favor

question 37

Multiple Choice

Though some forms of ad research have fallen out of favor over the decades, ____ research still provides helpful results, particularly when the researcher meets directly with the consumer.

• A)statistical
• B)qualitative
• C)normative
• D)quantitative

---

Definitions:

Gestalt Principle

A theory in psychology that proposes the human brain organizes visual elements into groups or unified wholes when certain principles are applied, such as similarity, proximity, continuity, and closure.

Similarity

Similarity refers to the cognitive process of recognizing shared attributes or characteristics among different objects, ideas, or phenomena, often facilitating categorization and understanding.

Conversational Rules

Guidelines that govern the flow and manners of verbal interaction, ensuring coherence and mutual understanding among participants.

Kindergarten Students

Children who attend the first year of school that is aimed at introducing them to the structure and social environment of school.